Content & Insights
Articles, guides, talks and free tools from the Google Ads trenches. No generic "top 10 tips" fluff, just what I've learned running AI-first Google Ads for accounts of every size, every day.
Recent writing
Short, practical pieces on PPC strategy and what actually works, whatever your size.
Your First Google Ads Account: How to Get Started
Written for PPC Hero: how to set up your first Google Ads account properly, starting with the money rather than the keywords, and avoiding the mistakes beginners repeat.
Read on PPC Hero
How to Create Your First Search Campaign
Written for PPC Hero: a step-by-step walkthrough of building your first Google Ads Search campaign the right way, from structure to tracking.
Read on PPC HeroOn stage, on air & in the community
Beyond client work, I speak at international PPC conferences, join webinars and podcasts with leading voices in paid search, write for PPC Hero, and help run the PPC Hub community.
International conference speaker, 2026
Conference talks in 2026
Hero Conf
s360
PMCR
Conversations with industry experts
Latest posts & insights
Day-to-day PPC takes, experiments and lessons, straight from my LinkedIn.
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